Dong-e E-Jiao Biotech Park is a Chinese pharmaceutical plant, visitor center, product showroom, and museum near Jinan, Shandong Province, China.  The history of this Traditional Chinese Medicine (TCM) is more than a thousand years and one of the most popular TCM tonics in China.  DEEJ is greatly expanding their production facilities as well as creating a visitor center that features the product, its history, and a plant tour to see its biotech laboratories and watch the manufacture of the product.

Wyatt Design Group was responsible for designing the visitor experience of more than 800 meters of media experiences, interactive exhibits, product display, and tasting areas, with multiple opportunities to witness the manufacturing process.  Key elements include: a giant “holographic projection” theater, 3D motion base theater, “Flying Theater,” cafes and retail, live demonstrations, a themed garden, and transportation system to navigate more the more than 130,000 sq meter site.

Client:  Silkroading (Beijing) Co. Ltd. on behalf of Shandong Dong-e E-Jiao Group (DEEJ), Shandong Province