Most often engaged in major theme parks and waterparks, worldwide, in 2017 Wyatt Design Group has taken a deep dive into the cutting edge of location-based entertainment design and planning,  We are currently developing indoor- outdoor adventure parks, retail destination play/climb attractions, media and effects-based IP attractions, and on the leading edge of the advancement of Immersive Theater Attractions providing master planning, programming, creative and technical design consulting on some truly fantastic experiences that are in development.

The best way to grasp the unique operational, design, and planning requirements of these unique attractions is to go there and experience them for ourselves.  While researching relevant projects, the WDG team has traveled to some of the more well-known immersive theatre attractions and exhibitions including Sleep No More in NYC,Meow Wolf’s house of Eternal Return in Santa Fe, NM, Museum of Jurassic Technology and Wicked Lit in LA, the multitudes of escape rooms locally, and most recently The Museum of Ice Cream in DTLA (pictured here.)

What is immersive theater?  Where the audience takes part and interacts with the environment, allowing them to become part of the story and drive the experience.  The more you participate, the more you will get out of the experience.  These new attractions combine art exhibition, physical play, mystery, and performance theater, with a strong dose of dynamic environmental design.  They literally involve most everything we do in a very small footprint.  It is a thrill for us to be involved in this new trend!

Next team field trip –


Where: Think Tank Gallery, 939 Maple Ave., second floor, downtown L.A.

When: 7:30 p.m. Thursdays-Sundays, ends Dec. 10

Tickets: $45-$80


Running time: 1 hour, 30 minutes for the main event, but come early and stay longer


See the write up in the Los Angeles Times